The World of Events
Events are not new – the Olympics are more than 2,750 years old! However, event management as a profession is only 50 years old.

A well known writer once said, 'all the world's a stage'. No doubt. And the people who create this stage are the event managers of the world - the people who make it happen.

Event management is a very exciting field. You could be designing an event one day, planning an event on another, building a stage on the third day and accompanying your clients to an adventure sports weekend on the next! From event creation & design, to sound, lights and special effects, to DJs, models and sports; you would be planning, executing, managing.

In fact, what's really exciting about the industry is that you could be doing different things almost all the time. A career in events involves event marketing, promotions, sponsorships, corporate events, sports events, fashion shows and pageants, awards nights, wedding planning, and, of course meeting a host of interesting people.

You will interact with some of the most successful people in the country and the world; from movies, television, sports, business and almost every other profession. You will give them a stage.

Some of the more popular event properties in our country include the IIFA Awards, Femina Miss India, Indian Idol, Indian Premier League etc. And in the recent past, we have had some mega events – the Commonwealth Games, the ICC Cricket World Cup, the Bryan Adams concert, the Formula 1 event, just to name a few!

This does not mean that event management is all play and no work. In fact, a lot of hard work goes into producing a successful event. Not to mention strict timelines & deadlines. While the business does have a strong element of glamour; this should never be the only reason to join the industry.
 
For, there are many good reasons to be an event manager
  • The salaries are excellent (the industry is witnessing the highest hike in pay scales among all Indian industries: AC Nielson-ORG report).
  • The work environment is generally informal with a fun atmosphere.
  • The industry promises very high growth prospects.
  • And of course, there won't be any boring, desk jobs.

In fact, the event industry is really on the move; and there is a constant search for new ideas and new events. Every day brings new challenges, new concepts, new technologies. A good event manager is one who is willing to try out the new, adapt to creative environments and has an attention to detail in order to entertain!

From Cricket to Golf; from Zakir Hussain to Michael Jackson; from Theme Parties to Corporate Product Launches, from Conventions to Anniversaries…

Your world could be a stage … And we can make it happen!

(Pls. refer to prospectus document for details on event courses.)