The Advertising & Media Buzz
The media controls our everyday lives to such an extent that we cannot live without it.
Advertising is the blood that feeds the media.

The Media industry is often called the most powerful industry in the world. This is because it is the media that plays the leading role in forming public opinion and in educating the public.

The Media touches almost every aspect of our lives, and no-one in today's world is untouched by the media. Whether it is the movies, films or television serials that we watch, the books, daily newspapers and monthly magazines that we read, billboards, music and events and even cable TV - all are important parts of the media industry. And now radio, SMS, DTH and the internet - new media formats that are poised to take over the world!

No media can sustain without the power of advertising. It is advertising that drives the world’s business and funds all media. Thus advertising & the media are completely linked in terms of progress.

Media Stars, Media Barons, Media Moguls are just some of the terms used to describe the glamour and power that come along-with a media career. Whether it be a Sachin Tendulkar or an Amitabh Bachhan; a Bill Gates or a Politician; you will find that most successful people owe their success either partially or completely to the media.

A prime example is an Indian cricketer. Team India players earn several times the amount of their playing salaries through endorsements, sponsorships, appearances, advertising and now, of course, through the ICL and IPL. Whereas, they are actually supposed to play test and one day matches!

David Beckham was priced at millions of dollars, based on what his value was in terms of T-shirt sales to the fans.

These are just a few examples of media power. The industry is also highly interesting, glamorous and exciting. From film shoots to commercials, from news media to entertainment media, from program content to circulation and viewership, the Media industry is abuzz with high voltage activity!

Combine this with the size and continued growth of the industry and you have a heady cocktail. Estimated at around 90,000 crores today, the Indian media industry is poised to reach around 150,000 crores in 2015.

Of course, the dizzying heights in the media industry come with its own price: hard work, creativity, deadlines and a sense of commitment. There is no room for slackness in this business, which is always on the move.

The media business in a business for young people, with ambition. So, if you think you've got what it takes to succeed in the media, this could be your dream..

Just waiting to happen!