Advertising & Media courses
COEM offers six levels of courses with an advertising & media specialization, ranging from the COEMBA to short term and part time courses

COEMBA
Introduction
The COEMBA is an eleven-month Master level program with specialization in Advertising & Media. Alternate specializations are available as well as dual specializations. The trainee may avail of the additional facility of UGC Approved MBA along with the training program as well.

Eligibility
Eligibility for COEMBA is a graduate degree in any discipline, with a pass in the first year of a Masters Degree or completion of a Post Graduate Master Preparatory Program (PGMPP) OR proof of completion of 15 years’ formal schooling. Trainees who have appeared for their final examinations as applicable are eligible to apply.

Exceptions: Trainees who have passed Class XII or equivalent and whose age exceeds 25 years on 01 July, 2014; with a minimum of five year’s full time work experience; may apply for the COEMBA program.

Course Description
The COEMBA is an eleven - month; full time; career oriented Master level program with a specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this training program will not be able to pursue any other part time or full time study/ training program/ work.

Title Award
The title award at the end of the COEMBA program with a specialization in Advertising & Media shall be COEMBA – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
10 am to 7 pm Monday to Friday. Extra training / practicum beyond these hours are bound to occur.

Campus
The COEMBA program is currently conducted out of the COEM Koregaon Park campus. However, classes are bound to happen at COEM Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Training Subjects & Papers: COEMBA
Semester I Semester II
Leisure Advertising
Entrepreneurship
Logistics & Vendors
Public Relations
Written Analysis & Communication
Culture & Entertainment
Costing & Budgeting
Proposals & Sales
Brands & Branding
Digital Media Studies
Projects & Execution
Film & Outdoor Media
Journalism
Media Production
Broadcast Media & Advertising
Internship

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.

 
MPP
Introduction
The PGMPP is an eleven-month Master Preparatory Program with specialization in Advertising & Media. Alternate specializations are available as well as dual specializations. The trainee may avail of the additional facility of UGC Approved MBA along with the training program as well.

Eligibility
Eligibility for MPP is a graduate degree in any discipline OR proof of completion of 15 years’ formal schooling. Trainees who have appeared for their final examinations as applicable are eligible to apply.

Exceptions: Trainees who have passed Class XII or equivalent and whose age exceeds 25 years on 01 July, 2014; with a minimum of five year’s full time work experience; may apply for the COEMBA program.

Course Description
The MPP is an eleven - month; full time; career oriented Master Preparatory Program with a specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this training program will not be able to pursue any other part time or full time study or training program or work.

Title Award
The title award at the end of the Master Preparatory Program with a specialization in Advertising & Media shall be MPP – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
10 am to 7 pm Monday to Friday. Extra training / practicum beyond these hours are bound to occur.

Campus
The MPP program is currently conducted out of the COEM Koregaon Park campus. However, training is bound to happen at COEM Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Training Subjects & Papers: MPP
Semester I Semester II
Leisure Marketing
Research Methods
Advertising Processes
Volunteers & Teams
Media Economics
Advertising Ethics & Regulation
Media Accounting
Below the Line Media
Quality Parameters
Sponsorship & Endorsement
Communication
Media Planning
Social Media
Print Media & Advertising Concepts
Event Concepts

Internship

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.

 
APGP
Introduction
The APGP is an 11 - Month Advanced Full Time Program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. The trainee may avail of the additional facility of UGC Approved diploma as well.

Eligibility
Eligibility for APGP is a Graduate degree in any discipline OR proof of completion of 15 years’ formal schooling. Trainees who have appeared for their final degree examinations are eligible to apply.

Exceptions: Trainees who have passed Class XII level or equivalent and whose age exceeds 23 years on 01 July, 2014; with a minimum of three year’s full time work experience; may apply for the APGP program.

Course Description
The APGP is an 11 – Month Advanced Full Time Program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this training program will not be able to pursue any other part time or full time study or training program or work.

Title Award
The title award at the end of the APGP program with a specialization in Advertising & Media shall be Advanced Post Graduate Program – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Classes/ practicum & studies will be conducted from 11:30 am to 6 pm Monday to Friday. Special or extra training/ practicum beyond these hours are bound to occur.

Campus
The APGP program is currently conducted out of the Koregaon Park campus. However, training is bound to happen at COEM Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers: APGP
Semester I Semester II
Leisure Marketing & Advertising

Team Management
Costing & Budgeting
Proposals & Sales
Communication
Media Planning & Measurement
Below the Line Media
Public Relationss
Brands & Branding
Sponsorship & Endorsement
Advertising & Media Concepts Research Methods
Print Media & Advertising
Social Media
Journalism
Media Production
Broadcast Media & Advertising
Internship

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.
 
AD
Introduction
The AD is an 11 - Month Advanced Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. The trainee may avail of the additional facility of UGC Approved degree as well.

Eligibility
Eligibility for AD is Class XII pass, with a pass in the second year of a Bachelors Degree or completion of an Intermediate Diploma (ID) OR proof of completion of 14 years’ formal schooling. Trainees who have appeared for their final examinations as applicable are eligible to apply.

Exceptions: Trainees who have passed Class X level or equivalent and whose age exceeds 21 years on 01 July, 2014; with a minimum of two year’s full time work experience; may apply for the AD program.

Course Description
The AD is an 11 - Month Advanced Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this program will not be able to pursue any other part time/ full time study/ training program/ work.

Title Award
The title award at the end of the AD program with a specialization in Advertising & Media shall be Advanced Diploma – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Training/ practicum & studies will be conducted from 2 pm to 6 pm Monday to Friday. Special or extra training/ practicum beyond these hours are bound to occur.

Campus
The AD program is currently conducted out of the Koregaon Park campus and the Prabhat Road campus. However, classes are bound to happen at both campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers: AD
Semester I Semester II
International Media Contexts
Case Studies
Project Planning & Execution
Social Media Marketing
Brands & Branding
Media Production
Media Planning
Internship
Broadcast Media & Advertising
Thesis

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.
 
ID
Introduction
The ID is an 11 - Month Intermediate Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. The trainee may avail of the additional facility of UGC Approved degree as well.

Eligibility
Eligibility for ID is Class XII pass, with a pass in the first year of a Bachelors Degree or completion of an Full Time Diploma (FTD) OR proof of completion of 13 years’ formal schooling. Trainees who have appeared for their final examinations as applicable are eligible to apply.

Exceptions: Trainees who have passed Class X level or equivalent and whose age exceeds 21 years on 01 July, 2014; with a minimum of one year’s full time work experience; may apply for the AD program.

Course Description
The ID is an 11 - Month Intermediate Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this program will not be able to pursue any other part time/ full time study/ training program/ work.

Title Award
The title award at the end of the ID program with a specialization in Advertising & Media shall be Intermediate Diploma – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Training/ practicum & studies will be conducted from 2 pm to 6 pm Monday to Friday. Special or extra training/ practicum beyond these hours are bound to occur.

Campus
The ID program is currently conducted out of the Koregaon Park campus and the Prabhat Road campus. However, classes are bound to happen at both campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers: ID
Semester I Semester II
Written Analysis & Communication
Public Relations
Costing & Budgeting
Media Ethics & Regulation
Leisure Advertising
Culture & Entertainment
Journalism
Proposals & Sales
Print Media & Advertising
Internship

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.

 
FTD
Introduction
The FTD is an 11 - Month Intermediate Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. The trainee may avail of the additional facility of UGC Approved degree as well.

Eligibility
Eligibility for FTD is Class XII pass OR proof of completion of 12 years’ formal schooling. Trainees who have appeared for their final examinations as applicable are eligible to apply.

Exceptions: Trainees who have passed Class X level or equivalent and whose age exceeds 21 years on 01 July, 2014; with a minimum of one year’s full time work experience; may apply for the FTD program.

Course Description
The FTD is an 11 - Month Full Time Program for undergraduates with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. A trainee pursuing this program will not be able to pursue any other part time/ full time study/ training program/ work.

Title Award
The title award at the end of the FTD program with a specialization in Advertising & Media shall be Full Time Diploma – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Training/ practicum & studies will be conducted from 2 pm to 6 pm Monday to Friday. Special or extra training/ practicum beyond these hours are bound to occur.

Campus
The FTD program is currently conducted out of the Koregaon Park campus and the Prabhat Road campus. However, classes are bound to happen at both campuses as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers: FTD
Semester I Semester II
Communication
Research Methods
Leisure Marketing
Below the Line Media
Media Accounting
Sponsorship & Endorsement
Advertising Promotions
Volunteers & Teams
Advertising & Media Concepts
Internship

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.

 
PG Diploma
Introduction
The PGD is an 11 - Month part time program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations. The trainee may avail of the additional facility of UGC Approved diploma as well.

Eligibility
Eligibility for PGD is a Graduate degree in any discipline OR proof of completion of 15 years’ formal schooling. Students who have appeared for their final degree examinations are eligible to apply.

Exceptions: Trainees who have passed Class XII level or equivalent & whose age exceeds 23 years on 01 July, 2014; with minimum three year’s full time work experience; may apply for the PGD program.

Course Description
The PGD is an 11 - Month part time program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations.

Title Award
The title award at the end of the PGD program with a specialization in Advertising & Media shall be Diploma (Post Graduate) – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Classes/ practicum & studies will be conducted four times/ week on an average. Classes are conducted Monday to Friday. Classes may be in any slot from 11.30 am to 6 pm. Preferences are taken before allocating slots. Slots are allocated on first come first served and availability. Extra training/ practicum beyond these hours are bound to occur.

Campus
The above program is conducted out of the Koregaon Park campus as well as the Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers: PGD
Semester I Semester II
Leisure Marketing & Advertising
Volunteers & Teams
Costing & Budgeting
Proposals & Sales
Communication
Media Planning & Measurement
Brands & Branding
Broadcast Media & Advertising
Advertising & Media Concepts
Sponsorship & Endorsement
Print Media & Advertising
Public Relationss
Journalism
Social Media

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.

 
Diploma
Introduction
The D (Diploma) is an 11 - Month part time program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations.

Eligibility
Eligibility for Diploma is a Class XII or equivalent in any discipline OR proof of completion of 12 years’ formal schooling. Students who have appeared for their final Class XII examinations are eligible to apply.

Exceptions: Students who have passed Class X level or equivalent & whose age exceeds 21 years on 01 July, 2014; with minimum two years’ full time work experience; may apply for the Diploma program.

Course Description
The Diploma is an 11 - Month part time program with specialization in Advertising & Media. Alternate specializations are available along with dual specializations.

Title Award
The title award at the end of the PGD program with a specialization in Advertising & Media shall be Diploma (Post Graduate) – Advertising & Media. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Classes/ practicum & studies will be conducted three times/ week on an average. Classes are conducted Monday to Friday. Classes may be in any slot from 11.30 am to 6 pm. Preferences are taken before allocating slots. Slots are allocated on first come first served and availability. Extra training/ practicum beyond these hours are bound to occur.

Campus
The above program is conducted out of the Koregaon Park campus as well as the Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Subjects & Papers:D
Semester I Semester II
Leisure Marketing & Advertising
Volunteers & Teams
Costing & Budgeting
Proposals & Sales
Communication
Public Relations
Below the Line Media
Sponsorship & Endorsement
Advertising & Media Concepts
Broadcast Media & Advertising
Print Media & Advertising
Social Media

Others (both semesters)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.
 
Short Term Programs
Certificate in Advertising & Media
Certificate in Mass Communication


Introduction
The Certificate Course is a three-month part time program with specialization in Advertising & Media/ Mass Communication. Alternate specializations are available along with dual specializations.

Eligibility
Eligibility for Certificate is a Class X or equivalent in any discipline OR proof of completion of 10 years’ formal schooling OR 16 years of age.

Course Description
The Certificate program is a three-month part time program with specialization in Advertising & Media/ Mass Communication. Alternate specializations are available along with dual specializations.

Title Award
The title award at the end of the Certificate program with a specialization in Advertising & Media shall be Certificate in Advertising & Media or Certificate in Mass Communication. Title awards for dual specializations shall vary depending on the relevant specializations.

Course Timings
Classes/ practicum & studies will be conducted four times/ week on an average. Classes are conducted Monday to Friday. Classes may be in any slot from 11.30 am to 6 pm. Preferences are taken before allocating slots. Slots are allocated on first come first served and availability. Extra training/ practicum beyond these hours are bound to occur.

Campus
The above program is conducted out of the Koregaon Park campus as well as the Prabhat Road campus as well as at practicum sites. COEM reserves the right to relocate any campus anywhere in Pune, with one month’s notice.

Certificate in Advertising & Media: Topics
Basic Event Concepts
Print Advertising
Media Planning

Social & Digital Media
Client Servicing
Below the Line Advertising
Advertising Commercials
Broadcast Media

Certificate in Mass Communication: Topics
Basic Event Concepts
Print Communication
Communication

Social & Digital Media
Journalism
Media Ethics & Regulation
Mass Communication Theory
Broadcast Communication

Others (for both programs)
Assignments & Project Work
Co-Curricular Activities
Practical Training
Seminars & Workshops

Note: COEM reserves the right to change/ alter training subjects & papers/ class timings at any point in time, in line with improvements in training content/ teaching logistics/ training.